New Genesis GV60 kickstarts brand’s EV onslaught

Crossover will be available with AWD or RWD, and a 73kWh battery that can provide a range of up to 220 miles.

Genesis will debut its first European-made electric car in the brand’s first year. The GV60 is a striking crossover that rivals the Skoda Enyaq iV Coupe.

The Korean premium brand, Korean Premium Brand, has confirmed the specifications of European versions after revealing it last year.

After the introduction of the Hyundai ioniq 5 last year and the Kia EV6 last, this will bring the total number of E-GMP models to three.

The GV60, the sixth European-market model of the firm, will be followed by EV versions the Genesis G80 luxury saloon as well as the Genesis GV70 SUV.

Genesis already stated that it will only launch EVs in 2025, and that it will cease ICE sales for five years.

The GV60, like the EV6 and Ioniq 5, will be available in a range of configurations. The 222bhp, single-motor, rear wheel-drive Long Range is the first. It can travel 280 miles per charge.

AWD is more powerful and adds a 99bhp motor to the front axle, resulting in a total output of 314bhp. Performance on the other hand uses the 222bhp motor at each axle to produce 483bhp. These models are said to be capable of traveling 248 and 249 miles on a single charge.

Each GV60 comes standard with a 73kWh lithium-ion battery pack.

Each variant’s prices will be announced closer to launch. Prices for the Ioniq 5 range from PS37,000 to PS42,000, while the EV6 is slightly more expensive at PS41,000 to PS52,000.

Q&A with Luc Donckerwolke (Genes chief brand officer)

This is an evolution of the 2019 Mint idea.

“The Mint idea wasn’t meant to be so big. We wanted it to be smaller. We noticed it was not targeting the right customer segment so we had to create something larger. Although the Mint is still in the plans, it’s not included in the main line-up. This is due to volume and demand.

Why choose this car size for your first bespoke electric vehicle?

The GV60 complements the vehicle range without being in direct competition. It would have rendered the equivalent ICE vehicle obsolete in certain markets.

Why wasn’t Genesis launched in Europe as an all-EV company?

It’s all about timing. Genesis was never intended to be an electric vehicle company. We are in an electrification phase, and will eventually be fully electric. However, waiting for a complete line-up would have delayed our entry into the European market to 2026, 2027, or 2028.