During summer 2021, 10 billion holiday photos were taken by UK residents. A flood of photographs has been taken to celebrate the return to travel, to reunite with friends and family, and to document our newfound freedom.
Research from however,PastBookAccording to Apple, 52 percent of these images only exist in the cloud. This is because companies use the same information storage servers as the cloud. This means that less than half our holiday memories are stored in physical form and the majority of them are saved on our devices.
Why is it that more people are leaving holiday photos on the cloud?
Social media platforms such as Instagram and Facebook are becoming a mainstream way to share memories and holiday updates. Physically printing photos is becoming less common. Modern technology allows us to take as many photos as we like. Gone are the days when we had limited data and disposable film cameras.
Printing is expensive and takes time. It’s easier to look through your camera roll or social media profiles for 21st-century lifestyle.
Printing photos has a negative impact on the environment. Posting is a better option than printing, as we are moving into a new age that promotes sustainability.
Are social media “likes” changing our perception of our memories?
However, social media likes have become an integral part of modern value systems. This further explains why printed photos are being replaced by digital ones. According toResearchSociologists at the University of York found that liking a post can impact our feelings towards it.
Participants were asked to give feedback about how the lack of likes affected their feelings towards events they had documented on social media.
One participant said that the association was the fact that I have only three likes on my post. This is not an amazing day, you know. “It’s negatively impacting my memory because it changes the association with it.”
This is, naturally, one of the biggest downsides of our digital age, especially for younger generations, for whom social media has become so integral part of their day-to-day lives.
Also, should we print our holiday photos rather than posting them online?
PastBook’s CMO Daniel Scheijen says printed photos have a lot to offer.
“In the past year, we have experienced social isolation, self-isolation, and social distancing. Our social media accounts have been overloaded with images of banana bread and masks.
“With millions of people taking photos on their smartphones this summer, we’ll all have a digital album that captures the highlights of our most memorable summer.” We can also print pictures to create image-based memories that can be saved forever.
Digital photos are susceptible to loss from technical faults. In some cases, hacking and storage issues can lead to the loss of digital photos.
Scheijen says that now is the right time to rediscover the nostalgia that a physical photograph can bring, without having to validate our memories online.